Reflection paper Essay Example | Topics and Well Written Essays - 750 words - 8

Reflection paper - Essay Example The book has therefore enabled me to prepare for my future life beyond my school days. In this paper, I will present a reflection on the book â€Å"Ethics in the Design Industry â€Å"with, emphasis to its influence on my personal development. This is because the book analyzes different aspects that currently affect the design industry from a global perspective. The book starts with product development and focus on issues of advertisement and distribution. The chapter 6-10 of the book also touches on issues of sale promotion for design products. In these analyses, the book focuses on different ethical considerations that players working in the industry need to consider. The different issues raised by the book concerning ethical consideration will therefore be of great benefit to my future business plans. My proposed business will be run according to the ethics demonstrated in chapter 6-10 of the book. As a potential businessperson, I look forward to establish several retail outlets that will enable distribution of my products. The book has talks of shop lifting as a behavior that is increasingly becoming popular with shoppers. Shoplifting is the act whereby, shoppers or employees remove merchandise from a store without paying for it. This behavior is unethical and hence unwanted in any organization since it causes massive losses. To restrict such behavior, I will enforce strict ethical requirement as a prerequisite for all new employees. I will also need to install warning signs in all retail outlets informing shoppers of the negativities of shoplifting. The book will also be useful to other students who are looking forward to joining the corporate world. This is because the book contains rich content on the conduct of employees and potential employees. It is the wish of every student to get a job with a leading company in the world. As a future employer, I have also found the book to be

Rules about Delivery in Contracts Involving the Sales of Goods Assignment

Rules about Delivery in Contracts Involving the Sales of Goods - Assignment Example Before the creation of laws governing sales of goods contracts, the right of ownership or Law merchant was the major concept under sales law (Mann & Roberts, 2007, p. 398). Such laws comprised a system of regulations, customs, as well as usages self-imposed by the sellers themselves, in order to settle disputes while enforcing agreement duties between them. Such rules were introduced during fairs when merchants met to swap goods even as they settle their differences via the fair courts they operated themselves. Hence, from 17th-century judges refined the codes behind mercantile laws into contemporary commercial law of sales (Mann & Roberts, 2007, p. 398). certain issues arose under rules governing delivery in sales of goods. Firstly, how do you determine what time the title actually changed from seller to buyer? As it presented a challenge in deciding which party the possession title had at the instance of a loss. Secondly, even though orthodox assessment under such rules would probably indicate that equity laws do not pertain, it would be hard to uphold such view in a contemporary and globalized world. Thus, the aim of this paper is to evaluate how del ivery of contracts involving the sales of goods offers a contemporary uniform and fair regime practices for both domestic and international sale of goods. The paper also discusses the controversies surrounding such rules. In most jurisdictions, the sale of goods contracts is accorded between the seller and a buyer meant to cover the trade and delivery of goods, or any other personal property (Atiyah, Adams, & MacQuee, 2005, ch 1). For instance, in the US, domestic sales-contracts fall under the Uniform Commercial Code, while in Australia the contract for delivery under sales of goods falls under the Australian Sales of  Goods Act 1893. The rules are based on the Freedom of Contract, thus it is up to the concerned parties to agree on their bargain (Bridge, p. 45). Nevertheless, international sales contracts are governed by the United Nations Convention on Contracts for the International Sale of Goods 2009, or Vienna Sale Convention.  

Analysis of the Penan Culture in Malaysia

Analysis of the Penan Culture in Malaysia Introduction: The Penan is one of the groups in South East Asia and they are live in Sarawak, Malaysia. There are about ten thousands Penan live in Sarawak and only about two hundred of them are nomadic Penan people left. The nomadic Penan is the people who are move from one place to other new place in every month to get new places to stay and food. The most important in Penan community make me feel proud is they are not discriminate toward female and children. All the people are equal in dividing food and sharing food. They are fair in distributing item and especially in food. The hunters hunt animals and divided meat equality to each family. The most unique I think that in Penan community is their forest sign language. Forest sign language is very important to Penan people in the forest. The Penan has their forest sign language in the forest and it is a complex forest sign language. For instance, the sign like they hunting in the forest and went to this way. So, the other Penan people will know that they went to that way. In addition, there is also a sign can know that whether the person leaving the sign is in the good mood or not. Culture in Penan community: Culture mean learned behavior in any particular society includes those ideas, techniques and habits which are passed on by one generation to another. This learned behavior or social inheritance, of any society is called its culture. It is the possession of a common culture and the ability to communicate and pass it on to others that distinguishes the human being from other animals. Human are human because they share with others a common culture, a culture which includes not only the artifacts of its living members but also those of members of past generations. Human beings are able to develop and pass on their culture by means of language. (Tony Biton, Kevin Bonnett, Philip Jones, Michelle Stanworth, Ken Sheard and Andrew Webster, 1987, pg 11 and 12). Culture in Penan has already changed especially in materials culture. They have influence by western country materials like they have wearing jeans, t-shirt, shoes, and using plastic. The Penan can get the western materials when they ex change item with the loggers. The processes lead to culture change is diffusion. Diffusion is the movement of things and ideas from one culture to another. The logging companies are the cause of the culture change in Penans culture. Loggers influence the Penan people by change item with them. The item usually change are knifes, cloths, cooking item and so on. Most of the youngest are influence by the western culture. But the eldest not really influenced by western culture, they wear traditional cloths and traditional tattoos. Besides that, they have using traditional hunting like using blowpipes. The Penan hunters usually use blowpipes to hunt wild animals. Blowpipes are the weapon that can use by them efficiency to kill wild animals. Blowpipes are made by hard wood and it got two holes at the beginning and the end of the blowpipes. The Penan hunters also have shotgun but they not often use it, because shotgun is very expensive to own one and hard to get shotgun. Short blowpipes are usually use in the short range in the forest. Blowpipes are use with the poison dart in order to kill the wild animals. Poison darts make from the milky latex in the tajem tress and warmed by fire to produce the darts. Specious darts are use to kill big animals while simple darts are use to hunt small animals. During hunting, the Penan hunters usually carry two knifes. One is long knife and the other is the shorter knife. These knifes are use to cut meat, blowpipe darts and so on. In religion, Penan people are belief in Christian since many years ago. Christian has brought into Penan communities by British since colonial time. The definitions religion includes beliefs about the existence of superhuman beings or forces, the practice of rites and rituals, the institutional forms that religion takes and the power relationships believed to be involved between human being and suprahuman beings. (Robert Van Krieken, Daphne Habibis, Philip Smith, Brett Hutchins, Michael Haralambos and Martin Holborn, 2006, pg 390). But, they still strong believe in myths and spirits in some place. For example, some rituals can expel bad luck in hunting and unsuccessful in hunting. By doing the ritual the hunters can change their hunting bad luck become good luck in hunting. Besides that, blood pacts are one of the cultures in Penan community and usually happen between the Penan leaders and neighboring tribes. In some of the cases, the leaders would shed blood onto tobacco and then it smoke together, and then consuming each other blood and preventing future conflicts. If got a breach of this pact was believed causing vomiting blood and violent death. Economy in Penan Community: The term economy, from which we get economics, comes most directly from the Old French word economie, meaning management of a household. The French adopted the term from the Latin word oeconomia, which was in turn derived from the Greek word oikonomia. Oikonomia came from the word oikonomos, which separates into oikos, meaning house, and -nomos meaning managing. (Mankiw, 2008, page 4). Economy in Penan community is based on the animals meat that they hunted, rattan make by themselves, sago and so on. Most of the item they sold is meat that their hunted in the forest to the loggers. The Penan people get their profit by selling these items to the companies. The Penan people were trade for manufactured goods like knifes, cooking item, cloths and so on. Gaharu is the one of the goods sell to other country like China, Taiwan and Japan to get more profit from it. Gaharu is for medicinal, religious purposes and making perfume. The patterns of economic subsistence are foraging and horticulture in the Penan community. Foraging is the most ancient of human subsistence patterns in foraging for wild plants and hunting wild animals. Most of the Penan hunters are hunting in a small group of relatives and friends. They have their own settlements that are not permanent which they can live in there while hunting. There are three major variations of the foraging subsistence pattern that is pedestrian, equestrian and aquatic. Penan hunters are using pedestrian while hunting wild animals. Pedestrian is diversified hunting gathering on their foot. Hunting is the common activity in Penan to obtain meat from wild animals. Government has give permit to Penan for hunting in the forest. Male are taking part in the hunting activity. Most of the animals hunt by the hunters is wild pigs. They also hunt small animals like birds, squirrels and so on. Before logging begins, many wild animals can be hunted by hunters. After logging started in their forest, wild animals become less and the animals loss their habitant. Trees are chopping down and animals are decrease. So, the hunters become harder to hunt animals where animals are becoming less. The Penan people have involved in the horticulture. Horticulture is the small scale and low intensity of farming. This subsistence pattern involved at least part time planting and tending of domesticated food plants. They have grown their own plants for food and they also keep the chickens and other relatively small domesticated animals are raised for food. Most of the foods are used by them and the surplus of meats will be sold to the loggers. They will gain profit when they sell their own meats to the logging camps. Family and Gender in Penan community: The family may then be defined as a small group of closely related people who share a distinct sense of identity and a responsibility for each other that outweighs their commitments to others, this group is commonly, but not necessarily, based on marriage, biological descent, or adoption. (James Fulcher and John Scott, 2007, pg 447). In Penan community, most common forms of the family distinguished in the literature are nuclear families and extended families. The nuclear family is usually defined as two generation unit consisting of parents and unmarried children. A distinction is generally made here between the family of origin and the family of destination. (James Fulcher and John Scott, 2007, pg 448 and 449). Nuclear families in Penan community are less if comparing to the extended family. They usually live with their parents and their children in their own hut in the forest. The extended family includes other family members. It extends vertically to include at least three generat ions that is at least grandfather and grandmothers. It extends horizontally to include in law, cousins, aunts, uncles, though how far it extends will vary and depends upon perception of the composition and boundaries of the family. (James Fulcher and John Scott, 2007, pg 448). Most of the families in Penan community are extended family. They live together in a big family with their relative. Most extended family live in bigger huts in the forest. Gender refers to differences in the way that men and women in a particular society are expected to feel, think, and behave. Thus, males are typically expected to feel, think, and behave in a masculine way, and females in a feminine way. (James Fulcher and John Scott, 2007, pg 156). There are some differences in gender roles in Penan community. For instance, males are taking part in hunting activity and rough activity. Females are most likely doing soft works like taking care their children, making rattan, finding firewood and so on. Gender roles are that specify the ways in which men and women are expected to feel, think, and behave. These prescribe not only the kinds of work that men and women are expected to do but the feelings they can express and everyday aspects of their behaviour , such as the way that they speak and dress. (James Fulcher and John Scott, 2007, pg 159). But, in Penan community, females, males and children are taking parts in making sago flour. There is no gender stratification in making sago. Logging: Sarawak forest has been logging seen 1970 years. The purpose of logging is to processed timber. The government of Sarawak has given permit to logging companies to log in the forest. It can enhance the local profits and become the first world in 2020. Most of the timber export to other country like Japan, India and Europe. The logging companies using bulldozers to clear up the forest and cutting down trees. The logging companies which include Shin Yang, Samling and Interhill are logging in Sarawak. The company workers usually live in the houses that they have build when they logging. The problem face by Penan is logging in the jungle where they live. Logging can cause many problems toward Penan people. Penan are very hard to live in the jungle where are many logger are logging in their habitant. The changes in the jungle will make them fill difficult to stay at the jungle. The change in the sound of the machines chop trees, the light in the jungle become brighter because of less trees and the temperature become higher than before. Besides that, Penan also facing problems like hard to hunt animals in the jungle where logging activities are started. All the animals run away from the jungle and animals are dying during logging. Penan also hard to get medical plants and food when many trees are destroys by the logging companies. The fruits tress and the sago palm become less after logging has started in Penans forest. So, Penan people feel difficulty in getting the food and sago. The water in the river become mudding when raining. The mud from the trees has been chop ping down. The Penan people cannot get clean water from the river. Social change and development: Social change is about change in the nature, social institution, social behaviour or social relations of a society, or other social structures. It also can also be said as any event or action affects a group of individuals that have shared values or characteristics. The factors that lead to social change are physical environment and poverty. Physical environment refers to the trees in the forest have been cut down by logging companies and the Penan people have to face the new change in their habitants. They are not able to adapt the new life. This is because some of the changes like temperature, light and sound in the jungle have been changes. The dirty water in the river is also one of the social changes. They have to get use to it. Poverty is also one of the factors that lead to social changes. Logging can cause them into poverty. This is because they have less wild animals to hunt and less meat to sell to people. Less trees in the forest making them hard to find fruits in the fore st and it is hard to make rattan when logging started. Furthermore, oil palm plantations have forced them into poverty. There is nothing left for them anymore. The loss of their forests, the Penan is force to poverty and suffers illness because of not enough foods and polluted water. The government has promises to give development to Penan but until now there is no development in their community. Besides that, the Penan also not trust the government and they also do not want development. The government also does not understand why Penan does not want development. The logging companies have given the Penan people the broken and abundant house that the logger had made during logging. So, the Penan people do not feel there has been development in their community. According to Wallerstein (1991), development simply means more, which is a capitalist definition referring to the accumulation of wealth and as a result of this accumulation, one area will remain poor as a result of exploitation by the rich (powerful). Conclusion: The Penan was live in Sarawak since many years ago and there are no troubles in their community. After logging companies come to their forest cutting down the trees and making the Penan suffer from many problems. Logging makes changes in Penans culture, their social, development, economy and so on. In my opinion, the companies should stop logging from destroying the forest and the Penan habitant. Logging will also cause to global warming and it will create disaster toward Penan people. The government also should be more careful in making decision in timber industry. The government must be more consider about the Penan feeling when logging in their forest. Reference: Tony Bilton, Kevin Bonnett, Philip Jones, Michelle Stanworth, Ken Sheard and Andrew Webster (1987), Introductory sociology, second edition, The Macmillan Press LTD, London. James Fulcher, John Scott (2007), Sociology, third edition, Oxford. N. Gregory Mankiw (2008), Principles of Economics, Fifth edition, South Western Cengage Learning. Robert Van Krieken, Daphne Habibis, Philip Smith, Brett Hutchins, Michael Haralambos and Martin Holborn (2006), Sociology Themes and Perspectives, third edition, Longman. James H. McDonald (2002), The Applied Anthropology Reader, Allyn And Bacon.

Statue of Liberty: A Lie? Essay -- Argumentative Persuasive Essays

Statue of Liberty: A Lie? As I sat on a park bench in the middle of Manhattan, eating a pack of stale peanut butter crackers, I couldn't keep myself from thinking about the woman I had met the day before. The lady I met seemed to be a strong woman of high morale, but after our interaction I came to the conclusion that she was living a lie. Well-known and noticeably the tallest female in the community, many people looked up to her as somewhat of a motherly figure. I'll never forget the tattoo on her ankles that partially read: †¦. cries she with silent lips. "Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, homeless, tempest-tost to me, I lift my lamp beside the golden door!" She was a very old woman who really didn't look as old as she was. As we stood side by side, we had a long interesting debate about violence, values and where we thought the United States was headed as a nation. She kept saying how she had been around a long time and how she has personally witnessed the downfall of America; however, she seemed unemotional. Suddenly, tears began to flow down her solid face; or maybe it was rain? What bothered me the most was her body language, which spoke to me like a smart remark. At first, I couldn't quite put my finger on it, but something about her struck me as being hypocritical. She told me her name was Liberty. The Statue of Liberty is a national symbol of freedom for the people in America. Many Americans interpret Lady Liberty in different ways depending on their gender, ethnic, racial background and other social factors that influence our personal opinions of the United States. After personally evaluating how Lady... ...ican values, when at the time females weren't even allowed to vote. There it is! Evidence shows that Lady Liberty is a contradiction because her message hasn't been consistent with society's beliefs. Most Americans firmly embrace the Statue of Liberty, but never stop to question its validity as a representation of America. Lady Liberty is portrayed as being an icon of America but I feel she is one of the largest unchallenged contradictions in our present society. The statue of liberty's main objective depicts America as something it is not. At times I feel angry when looking at the statue because I feel as though we are lying to ourselves by accepting a false reality. It's very unfortunate that "Americas ego" is the cause of so many deaths. Personally, I feel that until we honestly accept the truth about ourselves, we will forever be a misrepresented nation.

New Business Plan

Project-The New Camp PREPARED FOR BODIRUJJAMAN CONTENTS . †¢ Executive Summary03 †¢ Description of Venture04 †¢ Mission and Vision05 †¢ Market Analysis05 †¢ Competitive Analysis07 †¢ Strategy10 †¢ Services 11 †¢ Marketing & Sales13 †¢ Human Resource Plan16 †¢ Customer Service and Support17 †¢ Financial Data19 †¢ Conclusion21 Executive Summary The main purpose and objective of our assignment was to develop a business plan in perspective of our country.The New camp as we want to call it is a camping site that we plan to introduce for the first time in Bangladesh. The idea is to provide accommodation services to locals and tourists during peak seasons but in a unique way, that is our services will be based on outdoor activities. During peak seasons, especially the winter season, it is really difficult to get a place to stay in Cox’s bazaar as most hotels and motels are booked by tourists. As a result, many people are una ble to spend their holidays in Cox’s Bazaar just because they could not find a place to stay.This is where we want to take the opportunity to capitalize on the situation and provide accommodation services which is going to be much cheaper and affordable for the tourists and other potential local customers. As the set up cost of the venture is Low, we can take the opportunity of cost leadership thus making our business profitable. The business: Description of venture The New camp we want to identify it is a camping site that we plan to bring in for the initially in our country. During peak seasons, it is hard to get a place to stay in Cox’s bazaar as most hotels and motels are booked by tourists.As a result, many people are unable to spend their holidays in Cox’s Bazaar just because they could not find a place to stay. So we want to use this opportunity to take advantage of on the situation and provide accommodation services that is going to be affordable for the tourists and local customers. The set up cost of the venture is low; we can take the prospect of cost leadership as well as profit seeker. The purpose of our business is to provide outdoor accommodation. In order to do so we need to have our own land but since it is very costly to have our own land, we decided to lease the land from the government.Currently to start the business we will take the lease a land which area is 3 bigha at Laboni point, Cox’s Bazaar. Our estimated budget is 30000000 taka. So we need to do the following activities to start the business: ? Lease the land. ? Land development ? Recruit Management employees ? Buying tents of various types – starting off with 60 tents ? Hiring security guards, helpers/care takers ? Chefs ,assistants & lifeguards ? Administrative officers in charge of supervision ? Equipment and utensils Logistics & other Developments Vision & Mission Vision Statement: Our vision is to promote and encourage outdoor activities for f amilies and friends and to become the number one camping resort in Bangladesh. Mission Statement: Customer satisfaction is our top priority and we want to make sure every customer that we will have will be satisfied with our products and services. We want to achieve this feat by providing top quality services by ensuring healthier environment, quality food items and spacious tents, outdoor activities within a much cheaper package. Market AnalysisAlthough marketing in tourism sector is competitive, the lifestyle changes created by modern living continue to fuel its steady growth. So competition in this particular sector is increasing day to day in perspective our country. Market segments: Here for our business we divide out market segment according to demographic segmentation that includes age, gender, income and social class. |Age: |Here we are targeting specially certain level of aged people like| | |children’s, teenagers, adults (18 – 45). |Gender: |Our products ar e purposeful for both male and female gender. | |Income level: |We will not provide such products which is not very much | | |luxurious as well as that not appeal directly to consumers on low| | |incomes.Such incomes level customers whom income level is | | |reasonably priced in terms of our products & services. | |Social Class: |For this portion we will choose specially upper and middle class | | |people. | Target Markets & Customers: The market for new camp product cover large area of diverse populated groups. Although it will locate in Laboni point near beach, it is an area where people travel and one that is also frequented by tourists.It is also an area known for and catering to the demographic group we are targeting. Here our target customers are Students, families and couples. So through this we categorize our customers up to certain segments: | |Students |Families |Couples | |Customer Characteristics |Limited buying power. |Affordable buying power. |Maximum level of buyin g power. | |Customer needs |Well accommodation facilities. Accommodation conveniences. |Better accommodation, safety and | | |Better and unique recreational |Tourism related facilities and |honeymoon related services. | | |activities. |Securities. | | |Customer buying decision | |Try to get minimum benefit at an |Try to get maximum level of benefits | | |Low cost products & services. |affordable price. |at an affordable price. |Competitive Analysis: â€Å"The new competition is not between what companies produce in their factories, but between what they add to their factory output in the form of packaging, services, advertising, customer advice, financing, delivery arrangements, warehousing, and other things that people value. † An industry is the manufacturing of a good or service within a category. The New Camp is considering under tourism industry and it will be a medium size industry. This business is starting as a partnership or joint venture business.The main goal of th is business is to provide tourism related outdoor facilities for friends and families with in local & foreign tourists. As we are stating these sort of business for the first time in perspective of our country in a sense the market will be monopoly. But in other sense here there are lot hotels and motels providing almost same facilities so we can call the make as well as oligopoly. If we are going to start our business in Cox’s Bazaar for New camp there are many competitors specially the hotels.But primarily competitors are Hotel Sea Palace, Hotel Corel reef, Hotel Holy day and Sea Hill Guest House. Now individual analysis of each competitors is very complex because on might have one step ahead in one factor and another might have one step ahead in another on the other hand the total description of each competitors will be very lengthy. To make this analysis more fruitful we develop a table where the primary 4 competitor’s names are mentioned with some key factors. New Camp as a base for comparison, the table is given below: Name |New Camp |Hotel Sea Palace |Hotel Corel Reef |Hotel Holy Day |Sea Hill Guest | | |[pic] |[pic] |[pic] |[pic] |House | | | | | | |[pic] | | | | | | | | |Factors | | | | | | |Target customer |Middle, Upper class. | |Upper and Middle |Middle class |Middle- lower | | | |Upper-top Class |Class. | |class. | |Price Level |Comparatively Low |Too High |High |Medium |Low medium | |Specially For |Local & foreign tourists|Local & specially |Local and foreigners |Local tourists. Local peoples | | |with friends and family |foreigners. |with family | | | | |facility. | |facilities. | | | |Promotional |Website, Television |Website, Local |Website, Billboards. |Local newspapers. |unknown | |Activity |& newspaper |Newspaper, | | | | | |advertisement, Campaign,|Billboards. | | | | | |Billboard. | | | | | |Accommodation, Foods, |Accommodation, |Accommodation, |Only Accommodation |Accommodation. | | |Rest room with warm bath|Foods, GYM, Swi mming|Restaurants, Room |Facility. | | | |space, Party space, Camp|pools, Bill board. |service | | | |Products & |Fire, Outdoor Movie |Bar. | | | | |Services |theater etc. | | | | | |Distance from |Laboni point near beach. 1 km from beach |1 km from sea beach |2 km from beach |1 km from beach | |beach | | | | | | SWOT Analysis: SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. We are mentioning the SWOT analysis of new camp through a table, which will give a perfect view and in a glance all the factors can be analyze through this table: |SWOT analysis |Factors |Internal | |S (Strengths) |Ensuring quality product & services with all tourism facilities. | | |Online service facilities. | | |Affordable price within customer’s income level. | | |Administrative office locally and in the capital. | | |Providing service for both local and foreign tourists. | | |Psychological price (Ex. Tk 695). | |W (Weaknesses) |Lack of proper training, we are offering part -time jobs for some employees. | | |Target customer (especially middle and upper class people). |External | |O (Opportunities) |Public relations (Donation, allow part-time jobs for students). | | |Building image by organizing conferences in different districts. | | |Now consumers are aware of quality products & services and New camp can assures quality with 0 defect | | |policy. | |T (Threats) |Competitors – Hotels like Corel reef, Hotel Sea Palace. | | |Any natural calamities or disasters. | | |Government inconvenience. | | |Chances in price war with its close competitors. | Strategy:For the attraction and make it valuable to the potential customers we are going to follow two types of strategies according to Porters Gen eric strategies. One is Cost leadership strategies and another is Differentiation strategies. In the following how we can implement in our business are explain briefly: Cost leadership strategies: To make our product and services competitive among the competitors we will go for the cost leadership strategies. Companies that choose a cost-leadership strategy offer relatively standardised products with features or characteristics that are acceptable to customers in other words, with a minimum level of differentiation–at the lowest competitive price.This means that companies offer standardised products to an industry's typical customer. Customers receive value when a company successfully implements a cost leadership strategy. We are going implement this strategy by following Points: †¢ Building efficient-scale facilities. †¢ Establishing tight control of production and overhead costs. †¢ Minimising the costs of sales, product research and development, and service. Differentiation strategies: We will differentiate the products someway in order to compete successfully. Like for accommodation facilities we are proving tents that really differentiate from our close competitors. We are going to implement this strategy by following some aspects: ? By cost differentiation. Same product and service in diverse form. ? Providing exceptional services. Like all the facilities means products and services in one price. Services: Here we will divide our products and services into two portions one is regular basis and special. So the packages we are going to offer here we will count it as a special for the peak season and all other services for regular basis. Services: According to our business type we categorize our service into three types. They are Couples package, Family package and Friendly package. ? Couples package: Couples package is that tent for two people with other services. This package will cost 1500 taka per day with all services.Under this p ackage normally we will offer food for breakfast, lunch, dinner and other services like party places, rest room area etc. For this package in extra we will also provide 2 round free Jet Ski rides and free movie tickets. ? Family package: Family package is that tent for four to six people with related services. For this package we decide to take 2000 taka per day. Here we will provide all the services as usual with play ground for children and 1 BBQ dinner for whole family. But we will afford a service as bonus that is free movie tickets for outdoor movie theater. ? Friendly Package: Friendly package is that tent for six to eight people.In favor of this package we will come to a decision for the cost is 2300 taka per day by provides all the services. As we are going to start the business for the first time as a bonus here also we will provide some services that are free movie tickets, free Jet Ski rides for 2 rounds, free entry to one DJ party, 1 BBQ dinner free. Additional Services: ? Breakfast – Fruits, eggs, pancakes, bread and jam, fresh juices, cold drinks, and other beverages etc. ? Lunch – Fast foods like burgers, hotdogs, French fries, sandwiches/ Indian cuisine/ Bangladeshi cuisine. ? Dinner – BBQ/ Thai cuisine/ Chinese cuisine. ? Refreshments- tea, coffee, soft drinks, mineral water, fresh fruit juice.For the purpose of recreation and excitement we will make available some other services related with tourism. Other services are: †¢ Rest room area with swimming pool †¢ Camp fire †¢ Party Space †¢ Jet skis †¢ Children’s play ground †¢ Outdoor movie theater According to our product and services we are going to provide to fulfill the need of local and foreign tourist in Cox’s Bazaar during the peak season because it is difficult to get the room services and other facilities. As it’s a new business in perspective of Bangladesh completely a new experience for our countries people specia lly. Also able to accomplish all the purpose at a time they are living, recreation, low cost facilities and new experience in comparison to other providers.That’s how make our product competitive and unique. During this time in Cox’s Bazaar people have to pay only the room service in this amount what we are going to provide in our products with other services. So in that point of view by maintaining 30% profit margin in total and these products & services competitively it is healthy situation for us. In viewpoint of Bangladesh all the time it is pretty much difficult to get the license from government to lunch a business, also transportation problems and sometimes difficult to necessary materials too. So we are hoping to face these sorts of obstacles to start out business with these products and services. Marketing & SalesHere we target people as our customers mainly college & university student, families & couples, foreigners and In focusing on the unique aspect of ou r product & service theme and customer a mix of marketing vehicles will be created to convey our presence, our image and our massage. So in the following we are showing the mediums will be use to market our product: ? Print media: We will use print media as our first choice to implement the marketing of our product. As a print media we will go to use Newspapers, Magazines and Student publications. ? Broadcast media: We will broadcast local programming and interest shows as a promotional activity through television and radio advertisement. ? Web: We will build our own website with online booking systems; other details will include contact info, package and service info and price details. ? Trade shows: We will campaign in different universities and colleges in Bangladesh.Through which we can make our product and services notorious to people. ? Miscellaneous: We will use some other intermediates for the purpose of promotion like billboards, seminars, one to one sales and leaf lets. A public relations firm has been retained to create special events and solicit print and broadcast coverage, especially at the start-up. For this purpose our budgeted cost will be 800000 Taka per year at the start. Sales Tactics: Selling and sales results are pretty clear cut: you get what you put into your sales efforts. If your employees are unhappy, or if you do little to sell your product, you’ll likely do just that: sell little of your product.So for the sales purpose of our product and service we develop the sales tactics through using the 4P of marketing. |Product: |As we are going to stat such a business that is related to tourism so our products & services are | | |designed such a way that is related to this particular industry. Most important as a tactic is the | | |things we will provide some products that are never before introduced in perspective of Bangladesh and | | |it varies from its primary competitors. So it is completely new and people will really appreciate to | | |take such initiative experience. |Place: |We will provide such facilities through our website and our administrative office they can easily make | | |sure their booking. So for these purpose we develop websites of our own and two administrative offices | | |in Dhaka as well as in Cox’s bazaar initially. | |Promotion: |For make our product aware we are using varieties of promotional activities that already motioned. We | | |will make sure known to all level of customers. | |Price: |We are going to offer such price which is really affordable for the customers in terms of locals and | | |foreigners too. That really differs from the particular competitors. | Promotion Mix:A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. So to make our product & service attractive we create the following promotional mix: |Types of Promotion |Explanation | |Advertising: |Here we are using non personal paid form of communication some sort of mass media like Radio, | | |Television and billboard. | |Public relations: |We will pay intimate stimulation of supply for a product & service by planting significant news | | |about it or a favorable presentation of it in the media.Like Newspaper, Magazines and Student | | |publications. | |Personal selling: |As we will selling our product one to one that is persuading one or more prospects to purchase a| | |good or service or to act on any idea through the use of an oral presentation. | |Sales promotion: |To market our product we will go for campaign in different educational institution that is Media| | |and non-media marketing communication are employed for a pre-determined, limited time to | | |increase consumer demand, stimulate market demand or improve product availability. |Internet marketing: |Also we will promote our products and services through our own website with contact info, | | |package and service info and price details. | Human R esource Plan: In contest of our business we have to operate a lot of activities to make our product & services available to the customers. To operate the whole business we need the following employees: |Post |Number of vacancy |Skills required |Roles & responsibilities |Education & experience | |Security guards |10 |Able to communicate well, |Providing safety & |Minimum class 8 with 1 year | | | |able deal with crowd people,|securities |experience. | | |must willing to work day or | | | | | |night shift. | | | |Chefs assistant |6 |Better communication |Helping cooking work , |Minimum education up to HSC | | | |abilities with customers. |serving & ordering food |with 1-2 year experience. | |Life guards |6 |Must have excellent oral and|Monitor the day-to-day |Job experience 2 years with | | | |written communication |operations of the beach, |minimum education up to HSC. | | |skills, must be familiar |Create a fun and socially | | | | |with sea beach program & |rewarding environment fo r | | | | |procedure |our Members and their Guests| | | | | |etc | | |Musicians |2 |Operate dJ instruments |Make a chill out parties. At least educated and | | | | | |experience 2-3 year | |Care takers |20 |Must have skill specially |Cleaning, maintenance and |Minimum education class 8 | | | |maintaining equipments. |other management | | | | | |responsibilities. | | We will advertise into particular print Medias like newspaper and monthly magazines to recruit these categories of people.For any particular post and job they have to contact in our administrative offices with necessary documents on HRM department. Customer service/ supports: For better customer service we will ensure some quality management that adds value to our products and services to satisfy our customers. In the following these points are given: ? We will give the customer satisfaction as top priority by providing quality products & services. ? Continuous improvement of our products and services ? Proper maintenanc e of play grounds, movie theaters, dance floors and toilets. ? Foods will be cooked with healthy oil. ? Securities and lifeguards will be available 24/7.Equipments: To support our potential customers we need following Tents, ovens, official furniture’s, large LCD monitor, umbrellas, Commercial Mt Rainier Structure, Spring Whale Spring Rider, Table 30†³ Magna Surface Mount, jet skies, swimming pool related equipments etc. Purchasing: As we have to provide all this products and services as package for customer satisfaction so to make it available all the purchasing items we will con tact or have agreement with particular suppliers. |Categories |Suppliers | |Raw food stuffs |Agora super shop, Chittagong |Development: In the terms of development we need to build up some infrastructure like swimming pool, party place with necessary equipments, rest room areas with well potential stuffs etc. Organization Structure Financial Data: Promoters Investment or Owners Equity is 12000 000 taka and total Contribution Margin 40%. Rest of the money will be apply for bank loan taka 18000000. In total 30000000 taka authorized capital. Estimated Projected list |Column1 |Column2 |Column3 |Column4 | |Lease for 3 years |10000000 |(Approximately) |41. 67% | |Land Development |1500000 |(Approximately) |6. 5% | |Fixed Setup |5000000 |(Approximately) |20. 83% | |Logistics |1000000 |(Approximately) |4. 17% | |Marketing Cost |1500000 |(Approximately) |6. 25% | |Modern Technology & |4000000 |(Approximately) |16. 67% | |machineries | | | | |Working Capital |1000000 |(Approximately) |4. 17% | |Total |24000000 | |100. 00% | Income Statement Column1 |Column2 |Column3 |Column4 | | |2012 |2013 |2014 | |Turnover: | | | | |Regular |21600000 |27540000 |31590000 | |Special |9800000 |11466000 |15750000 | |Net Turnover |31400000 |39006000 |47340000 | |Operating Expenses: | | | | |Stuff & employee Cost |6000000 |7000000 |8000000 | |Marketing Cost |800000 |700000 |600000 | |Maintenance Cost | 1000000 |1000000 |1000000 | |Accumulated Depreciation |835000 |835000 |835000 | |Rent Cost |3333333. 33 |3333333. 33 |3333333. 33 | |EBIT |19431666. 67 |26137666. 67 |33571666. 67 | |Financial Expences |9858192 |9858192 |9858192 | |EBT |9573474. 67 |16279474. 67 |23713474. 67 | |Tax Exp. 20%) |1914694. 934 |3255894. 934 |4742694. 934 | |Net Income |7658779. 736 |13023579. 74 |18970779. 74 | Notes: Turnover – Regular (500*270* Number of customers) Special (1500+2000+2300)* 90* (Number of customers) Break Even Analysis |Column1 |Column2 |Column3 |Column4 | | |2012 |2013 |2014 | |Net Turnover |21826525. 33 |22726525. 33 |23626525. 3 | |Operating Expenses: | | | | |Stuff Cost |6000000 |7000000 |8000000 | |Marketing Cost |800000 |700000 |600000 | |Maintenance Cost |1000000 |1000000 |1000000 | |Accumulated Depreciation |835000 |835000 |835000 | |Rent Cost |3333333. 33 |3333333. 33 |3333333. 33 | |EBIT |9858192 |9858192 |9858192 | |Financial Expenses |9858192 |9858192 |9858192 | |EB T |0 |0 |0 | |Tax Exp. |0 |0 |0 | |Net Income |0 |0 |0 | Conclusion:If we are able to successfully set up this business, we believe we could bring an exciting change and make tourism in Bangladesh Cox’s Bazaar more fun and interesting. We want our potential customers to have the utmost fun and make sure they check out of The New Camp with a smile in their face. This is just the start of our new adventure and we want to add more features like a shelter booth for our customers during storms and disasters and attractions like paragliding and scuba diving. Appended Part: NOTES ? Monopoly: A monopoly is a market condition in which a single seller controls the entire output of a particular good or service. A firm is a monopoly if it is the sole seller of its product and if its product has no close substitutes. Oligopoly: An oligopoly is a market condition in which a firm is doing business not with the same product and service like your business but those products & services serve t he same purpose similar to your product. ? Psychological price: Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as â€Å"odd prices†: a little less than a round number, e. g. 19. 99 Taka. REFERENCES ? Joseph T. Straub & Raymond F. Attner, 2006, Introduction to Business, 2nd edition, Kent Publishing Company, Boston, Massachusetts, USA. ? Philip Kotler & Kevin Lane Keller, 2006, Marketing Management, 12th edition, Prentice – Hall of India Private Limited, New Delhi. ? William J.Stevenson, 2005, Operations Management, 8th edition, McGraw Hill Companies Inc, Avenues of Americas, New York, USA. ? James C. Van Horne & John M Wachowicz JR, 2001, Fundamentals of Financial Management, 12th edition, Prentice Hall Inc Financial times, Edinburg Gate, Harlow Essex, England. ? Fred R. David, 2009, Strategic Management Concepts & Cases, 12th edition, Prentice †“ Hall of India Private Limited, New Delhi. [pic] ———————– Chairman Vice Chairperson Vice Chairman Director Director Director Managing Director Deputy Managing Director Deputy Managing Director Manager (management) Operation Administration Accounting & Finance Marketing

Year-round Schooling Arguement Essay

Well If your previous answer was yes, I have you know that you shouldn't. Imagine a whole year of finally succeeding in your honors classes, receiving all Ass and obtaining lots of new information. So as a reward your mother allows you to stay with your grandparents in Puerco Rice for the entire summer. You practically have the time of your life not even laying hands on a single book.When you arrive back and you attend your first day of school, you are shocked to see that you've practically forgotten all of the information of the past year. Now, you must waste your precious class time and time outside of school to regain all of that Information. Year-round schooling should be Implemented across the U. S. In order to improve retention. Reasons that it should be implemented is because programs that help increase retention over the summer are not accessible to everyone and even with good amounts of sleep, students do not perform any better on standardized tests.Some might say that summe r schools/tutoring programs to keep students Involved in learning In the summer are available to everyone, but that Is false. In reality, summer programs are accessible to those of higher income and not those of lower income because of this though students of lower income forget what they've learned over the course of the year. Summer vacation is causing those students to spend too much time outside of educational environment and because of that, their retention decreases.So, undeniably, year- mound schooling could stop summer break from sullying students' education. It is said that even with sufficient sleep, only half of students tested with year-round schooling made Adequate Yearly Progress. The real truth is that with smaller breaks in the year students got sufficient sleep which enhanced their memory. In addition to memory, sleep improves focus, stamina, and attention span. With year-round schooling students became more perennial with their work and were less likely inclined to cause a brouhaha class.It is ultimately up to the students' and staffs' illnesses whether or not to excel in school with year-round schooling, Just like regular school. It Is of common belief that students' performance In school Is solely based on their Intelligence and focus. However, society Is endlessly suggesting excuses in attempt to justify the factors counting against students' success in school. Factors such as how qualified a teacher is, teaching methods, the type of environment, or the amount of discipline in class can count against students' school excellence.Honestly, the possibilities are endless and the main hindrance to successful student education Is summer vacation. Mitchell Feldman, a writer had Douglas high school In Parkland, Florida, states research that â€Å"According to the university of Missouri and Tennessee State university, student achievement test scores decline over summer vacation and summer loss equals about one month on a grade level equivalent sca le. † He states that â€Å"If vacations were shortened, retention would increase. This Just proves only how detrimental summer vacation is, and how beneficial year-round schooling Is.Year-round schooling should be Implemented across the U. S. In order to Improve retention. Also because programs even with good amounts of sleep, students do not perform any better on standardized tests, and because summer break is a main factor in the academic failure of students. This academic failure will continue to worsen if year-round schooling isn't implemented. The question lies whether we should resume deteriorating the future of our schools, or make a change. So I ask you, does summer vacation seem all that worth it to you now?